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This web site has the following in the site, "Featuring three professional fishing guides fishing 7 days a week." Our analyzers noticed that the web site also stated " Services offered by Tom, Captain Clowers, and Jonathan." The Website also said " Low rates with high angling value! Make your own angling memories today with a guided fishing trip on one of Southern Californias famed bass reservoirs. I grew up on these lakes and know ALL the hot spots, let me show you! On the water education. Brand and product marketing service. Fishing seminars and speaking engagements. Friday, April 17, 2015." The website's header had san diego bass fishing guide as the most important optimized keyword. It is followed by san diego bass fishing, san diego fishing guide, and fishing guide which isn't as ranked as highly as san diego bass fishing guide. The next words tomloweryfishing.com uses is bass fishing. tom lowery was included and might not be understood by search parsers.